NAS - Nonindigenous Aquatic Species

Keevin, T.M., and J.E. Garvey. 2019. Using marketing to fish-down bigheaded carp (Hypophthalmichthys spp.) in the United States: eliminating the negative brand name, "carp". Journal of Applied Ichthyology 35(5):1141-1146. https://doi.org/10.1111/jai.13951.

Reference Number:	40633
Type:	Journal Article
Author:	Keevin, T.M., and J.E. Garvey
Date (year):	2019
Article Title:	Using marketing to fish-down bigheaded carp (Hypophthalmichthys spp.) in the United States: eliminating the negative brand name, "carp"
Journal Name:	Journal of Applied Ichthyology
Volume:	35
Issue:	5
Pages:	1141-1146
URL:
Keywords:	Hypophthalmichthys nobilis, Bighead carp, Asian carp, marketing, Hypophthalmichthys molitrix, Silver carp, Hypophthalmichthys spp., marketing, food source
DOI:	10.1111/jai.13951