Author: | Keevin, T.M., and J.E. Garvey |
Article Title: | Using marketing to fish-down bigheaded carp (Hypophthalmichthys spp.) in the United States: eliminating the negative brand name, "carp" |
Journal Name: | Journal of Applied Ichthyology |
Keywords: | Hypophthalmichthys nobilis, Bighead carp, Asian carp, marketing, Hypophthalmichthys molitrix, Silver carp, Hypophthalmichthys spp., marketing, food source |