| Impact ID | 5976 |
| Impact Type | Harvest |
| Study Type | Anecdotal |
| Study Location | N/A |
| Impact Description | Bighead carp (Hypophthalmichthys nobilis) are seen as a “trash fish” due to their association with common carp. Rebranding focused on renaming silver carp to just ‘bighead’ and addressing consumer misconceptions could increase consumption. |
| Reference | 40633 |
| Great Lakes Region | No |
| Cost | |
| Location | |
