| Impact ID | 5975 |
| Impact Type | Harvest |
| Study Type | Anecdotal |
| Study Location | N/A |
| Impact Description | Silver carp (Hypophthalmichthys molitrix) are seen as a “trash fish” due to their association with common carp. Rebranding focused on renaming silver carp to 'silverfin' and addressing consumer misconceptions could increase consumption. |
| Reference | 40633 |
| Great Lakes Region | No |
| Cost | |
| Location | |